Wisconsin

Dealerships in Wisconsin

Every licensed rooftop in Wisconsin, town by town, from the state's own list of dealer licenses. Hover or tap a dot to see the store.

2,669 of 2,968 rooftops placed by the Census Bureau's geocoder. The rest are in their towns below with no dot.

    2,968licensed rooftops in 503 towns, on the state's own list
    2,836Motor Vehicle Dealer
    126Recreational Vehicle Dealer
    90Motorcycle Dealer

    License kinds in the state's own words. A rooftop holding two licenses counts once under each. From WisDOT, motor vehicle, motorcycle and RV dealer lists, as printed 2026-11-12.

    Census Bureau figures

    553New car dealers
    424Used car dealers
    77RV dealers
    152Boat dealers
    169Motorcycle, ATV and other

    U.S. Census Bureau, County Business Patterns, 2023. Establishments counted by what a business mostly sells, which the license list does not say. A dealer the state does not license, a boat dealer most often, is counted here and not listed yet.

    The biggest towns

    Every town, A to Z

    1. A
    2. Abbotsford9
    3. Abrams4
    4. Adams2
    5. Albany1
    6. Algoma3
    7. Allenton2
    8. Alma1
    9. Almond1
    10. Altoona5
    11. Amery1
    12. Amherst2
    13. Aniwa1
    14. Antigo21
    15. Arbor Vitae6
    16. Arcadia2
    17. Arena1
    18. Argyle1
    19. Arkansaw1
    20. Arkdale1
    21. Arlington3
    22. Arpin6
    23. Ashland12
    24. Ashwaubenon1
    25. Athelstane1
    26. Athens7
    27. Auburndale3
    28. Augusta1
    29. Avalon1
    30. B
    31. Bagley1
    32. Baldwin7
    33. Bangor1
    34. Baraboo25
    35. Barron3
    36. Barronett1
    37. Bay City2
    38. Bear Creek1
    39. Beaver1
    40. Beaver Dam13
    41. Belgium5
    42. Belleville1
    43. Belmont4
    44. Beloit10
    45. Benton2
    46. Berlin6
    47. Big Bend7
    48. Birchwood1
    49. Birnamwood4
    50. Black Creek6
    51. Black River Falls8
    52. Blair1
    53. Blk River Fls1
    54. Bloomer10
    55. Bloomington2
    56. Blue Mounds1
    57. Bonduel6
    58. Boscobel2
    59. Boulder Junction2
    60. Brandon1
    61. Brillion3
    62. Bristol3
    See all 503 towns
    1. Brodhead5
    2. Brokaw1
    3. Brookfield16
    4. Brooklyn2
    5. Brown Deer1
    6. Brownsville2
    7. Browntown1
    8. Bruce1
    9. Burlington17
    10. Burnett1
    11. Butler7
    12. Byron1
    13. C
    14. Cable1
    15. Cadott5
    16. Caledonia9
    17. Cambridge3
    18. Cameron3
    19. Camp Douglas3
    20. Campbellsport2
    21. Caroline2
    22. Cascade4
    23. Cashton1
    24. Cato1
    25. Cazenovia1
    26. Cedar Grove3
    27. Cedarburg9
    28. Centuria2
    29. Chaseburg1
    30. Chetek4
    31. Chilton3
    32. Chippewa F2
    33. Chippewa Falls35
    34. Chippewa Fls1
    35. Clayton1
    36. Clear Lake1
    37. Cleveland1
    38. Clinton2
    39. Clintonville11
    40. Colby3
    41. Coleman1
    42. Colfax4
    43. Coloma2
    44. Columbus8
    45. Conrath1
    46. Cornell2
    47. Cottage Grove4
    48. Crandon1
    49. Crivitz8
    50. Cross Plains2
    51. Cuba City2
    52. Cudahy16
    53. Cumberland5
    54. Curtiss2
    55. Custer1
    56. D
    57. Dale2
    58. Dallas1
    59. Dalton1
    60. Dane1
    61. Darien4
    62. Darlington3
    63. De Forest5
    64. De Pere14
    65. Deerfield2
    66. Deforest11
    67. Delafield3
    68. Delavan13
    69. Denmark3
    70. Dickeyville1
    71. Dodgeville6
    72. Dorchester1
    73. Dousman1
    74. Downing3
    75. Dunbar1
    76. Durand2
    77. E
    78. Eagle River9
    79. East Troy5
    80. Eastman1
    81. Eau Galle2
    82. Edgar3
    83. Edgerton5
    84. Eldorado2
    85. Eleva4
    86. Elk Mound6
    87. Elkhart Lake3
    88. Elkhorn11
    89. Ellsworth5
    90. Elroy1
    91. Embarrass1
    92. Endeavor2
    93. Ettrick2
    94. Evansville4
    95. F
    96. Fall Creek4
    97. Fall River1
    98. Fennimore1
    99. Fenwood1
    100. Fifield1
    101. Fitchburg4
    102. Florence2
    103. Fond Du la2
    104. Fond Du Lac40
    105. Footville1
    106. Forestville1
    107. Fort Atkinson10
    108. Fountain City3
    109. Fox Lake1
    110. Francis Creek1
    111. Franklin8
    112. Franksville8
    113. Frederic2
    114. Fredonia5
    115. Freedom5
    116. Friendship4
    117. Friesland1
    118. G
    119. Galesville2
    120. Genoa1
    121. Genoa City2
    122. Germantown7
    123. Gillett1
    124. Glen Flora2
    125. Glendale8
    126. Glenwood City3
    127. Gordon1
    128. Gotham1
    129. Grafton3
    130. Grand Chute3
    131. Gratiot1
    132. Greendale1
    133. Greenfield13
    134. Greenleaf6
    135. Greenville3
    136. Greenwood1
    137. Gresham4
    138. H
    139. Hager City1
    140. Hales Corners5
    141. Hammond1
    142. Harshaw1
    143. Hartford6
    144. Hartland2
    145. Hatley3
    146. Hayward7
    147. Hazel Green3
    148. Herbster1
    149. Hewitt1
    150. Highland1
    151. Hilbert3
    152. Hillsboro6
    153. Hixton2
    154. Holcombe2
    155. Hollandale1
    156. Holmen8
    157. Horicon2
    158. Hortonville5
    159. Howards Grove2
    160. Hubertus1
    161. Hudson4
    162. Hurley1
    163. Hustisford4
    164. I
    165. Independence2
    166. Iola2
    167. Iron Ridge2
    168. Ixonia1
    169. J
    170. Jackson3
    171. Jefferson6
    172. Johnson Creek4
    173. Juda1
    174. Junction City5
    175. Juneau2
    176. K
    177. Kansasville1
    178. Kaukauna18
    179. Kewaskum1
    180. Kewaunee2
    181. Kiel3
    182. Kieler1
    183. Kimberly2
    184. Kingston1
    185. Kronenwetter3
    186. L
    187. La Crosse25
    188. La Farge1
    189. Ladysmith5
    190. Lake Geneva7
    191. Lake Hallie1
    192. Lake Mills5
    193. Lakewood1
    194. Lancaster4
    195. Lannon5
    196. Lena3
    197. Linden1
    198. Lisbon1
    199. Little Chute6
    200. Little Suamico2
    201. Lodi5
    202. Lomira5
    203. Lone Rock1
    204. Loyal1
    205. Luxemburg8
    206. Lyndon Station2
    207. M
    208. Malone1
    209. Manawa1
    210. Manitowoc18
    211. Marathon3
    212. Maribel1
    213. Marinette13
    214. Marion5
    215. Marshall4
    216. Marshfield32
    217. Mason1
    218. Mattoon2
    219. Mauston3
    220. Mayville3
    221. Mazomanie2
    222. Mc Farland1
    223. McFarland1
    224. Medford13
    225. Melrose2
    226. Menasha10
    227. Menomonee Falls8
    228. Menomonee Falss1
    229. Menomonie15
    230. Mequon1
    231. Mercer1
    232. Merrill16
    233. Merrillan2
    234. Merrimac1
    235. Merton1
    236. Middleton10
    237. Milladore1
    238. Milltown6
    239. Milton9
    240. Mineral Point3
    241. Minocqua7
    242. Minong1
    243. Mishicot1
    244. Mondovi9
    245. Monona3
    246. Monroe15
    247. Montello8
    248. Monticello2
    249. Montreal1
    250. Mosinee6
    251. Mount Calvary2
    252. Mount Horeb4
    253. Mount Pleasant10
    254. Mountain1
    255. Mukwonag2
    256. Mukwonago11
    257. Muscoda3
    258. Muskego14
    259. N
    260. N Fond Du Lac1
    261. Nashotah1
    262. Necedah3
    263. Neenah23
    264. Neillsville8
    265. Nelson1
    266. Neshkoro2
    267. New Auburn5
    268. New Berlin4
    269. New Franken1
    270. New Glarus3
    271. New Holstein2
    272. New Lisbon4
    273. New London10
    274. New Richmond11
    275. Newburg1
    276. Newton2
    277. Niagara2
    278. North Freedom1
    279. North Prairie2
    280. Norwalk1
    281. O
    282. Oak Creek11
    283. Oconomow1
    284. Oconomowoc12
    285. Oconto6
    286. Oconto Falls6
    287. Ogdensburg1
    288. Ogema1
    289. Omro4
    290. Onalaska11
    291. Oneida1
    292. Ontario2
    293. Oostburg2
    294. Oregon3
    295. Orfordville4
    296. Osceola4
    297. Osseo4
    298. Owen1
    299. P
    300. Packwaukee1
    301. Paddock Lake1
    302. Pardeeville2
    303. Park Falls1
    304. Pearson1
    305. Pepin1
    306. Peshtigo4
    307. Pewaukee6
    308. Phillips2
    309. Pickett1
    310. Pigeon Falls1
    311. Pittsville1
    312. Platteville6
    313. Pleasant Prairie1
    314. Plover7
    315. Plymouth12
    316. Poplar1
    317. Port Washington5
    318. Portage9
    319. Potosi4
    320. Pound3
    321. Poynette4
    322. Prairie Du Chien12
    323. Prairie Du Sac2
    324. Prairie Farm1
    325. Prentice2
    326. Prescott1
    327. Princeton1
    328. Pulaski5
    329. R
    330. Racine41
    331. Randolph5
    332. Random Lake5
    333. Redgranite3
    334. Reedsburg9
    335. Reedsville3
    336. Rhinelander13
    337. Rib Lake2
    338. Rice Lake19
    339. Richfield7
    340. Richland Center8
    341. Richland Ctr1
    342. Ridgeland2
    343. Ringle2
    344. Rio1
    345. Ripon3
    346. River Falls3
    347. Roberts2
    348. Rosholt3
    349. Rothschild3
    350. Rubicon1
    351. S
    352. Saint Cloud1
    353. Saint Croix Falls2
    354. Saint Francis3
    355. Salem6
    356. Sand Creek1
    357. Sauk City6
    358. Saukville7
    359. Schofield13
    360. Seymour3
    361. Shawano9
    362. Sheboygan30
    363. Sheboygan Falls3
    364. Sheldon2
    365. Sherwood1
    366. Shiocton1
    367. Shullsburg3
    368. Silver Lake1
    369. Siren5
    370. Slinger7
    371. Soldiers Grove3
    372. Somerset7
    373. South Milwaukee10
    374. Sparta8
    375. Spencer7
    376. Spooner3
    377. Spring Green2
    378. Spring Valley1
    379. Springbrook1
    380. Springfield1
    381. St Croix Falls1
    382. Stanley8
    383. Stetsonville1
    384. Stevens Point15
    385. Stockbridge1
    386. Stoddard3
    387. Stone Lake1
    388. Stoughton9
    389. Stratford5
    390. Sturgeon Bay13
    391. Sturtevant13
    392. Suamico9
    393. Sun Prairie9
    394. Superior18
    395. Sussex4
    396. T
    397. Theresa1
    398. Thiensville2
    399. Thorp4
    400. Three Lakes1
    401. Tomah16
    402. Tomahawk9
    403. Trempealeau2
    404. Turtle Lake1
    405. Twin Lakes3
    406. Two Rivers6
    407. U
    408. Union Grove8
    409. Unity3
    410. V
    411. Valders1
    412. Van Dyne2
    413. Verona4
    414. Viola1
    415. Viroqua5
    416. W
    417. Waldo3
    418. Wales1
    419. Walworth5
    420. Warrens3
    421. Washburn1
    422. Waterford9
    423. Waterloo2
    424. Watertown12
    425. Waubeka1
    426. Waunakee3
    427. Waupaca5
    428. Waupun6
    429. Wausau22
    430. Wautoma11
    431. Wauwatosa2
    432. Webster1
    433. West Allis27
    434. West Bend16
    435. West Salem10
    436. Westboro1
    437. Westby2
    438. Westfield1
    439. Weston6
    440. Weyauwega4
    441. White Lake1
    442. Whitehall3
    443. Whitewater8
    444. Wild Rose1
    445. Willard1
    446. Windsor2
    447. Winneconne1
    448. Wisconsin Dells7
    449. Wisconsin Rapids32
    450. Withee4
    451. Wittenberg2
    452. Wonewoc1
    453. Woodruff3
    454. Wrightstown2

    We help dealerships just like you. Every listing is a public license record as its state printed it, and a store can correct its own by claiming it.